Improving Customers’ Lives – 10 Key Actions
As Bernadette Jiwa noted in her new book, “difference”, it’s becoming more and more difficult to be different. In a world that’s constantly on, 24/7, how do you stand out? Well as she put it so succinctly, it’s not about being different;...Book Review – “difference” by Bernadette Jiwa
I read a very insightful book over Easter – difference by Bernadette Jiwa. Standing on the shoulders of some very smart people, she offers a compelling approach to reimagining your business. The thesis of the book involves a one page Difference Map. The map asks you...Prospecting is not dead: Search Vs. Discovery
Seth Godin published one of his mind-dismantling blog posts earlier this month: Search vs. Discovery. In the post, he was drawing a clear distinction between the two. In Seth’s words, “search is what we call the action of knowing what you want and questing until you...
13 Myths About Entrepreneurship
It’s all about profitability. It’s not. It’s about positive cash flow. You go bust through lack of cash, not profit. Websites are the responsibility of marketing people. Wrong. Today the website is the responsibility of the CEO. Most websites are a disjointed,...Operational Excellence For Exits
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