The Smith Report - Operational Tips for Busy Execs - Weekly

Best Industries in Recession – Inc.com suggestions

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Those clever guys at Inc.com pushed out a great little thought provoking piece titled
The Best Industries for Starting a Business Right Now.

So I thought it would be useful to list them and offer a few comments:

#1 Candy – industry grew 3.7% – think niche and value, be remarkable

#2 iPhone Apps – 30,000 apps to date – keep the day job, 95% of these apps will not make money for the developer

#3 Health-Care Technology – $19Bn pledged in the stimulus bill for health-information tracking systems – Great part of the software space, but be clear on your business result and the customer you are trying to impress

#4 Beer, wine wholesale – export of American whiskey grew 8% last year – stay close to the value argument, still very price sensitive

#5 Software as a Service – software as a sector expected to grow at around 5% but SaaS potentially at much higher levels – the on demand, subscription model is very compelling for buyers but vendors need to be crystal clear on their business model

#6 Home Health Care – demographics on your side -the key is choosing a niche you can dominate

#7 Yoga Products & Services – staggering to think Americans spent $5.7Bn on yoga stuff in 2008 – think about what has not been done in this industry

#8 Technical & Trade Schools – plenty of potential candidates – think about repeat business and revenue model carefully

#9 Fast- Casual DiningPanera Bread grew 16% last year – see my twitter ref to food trucks

#10 Green Construction -green building space taking off – perhaps a good time to train your staff on the issues affecting this sector to get ahead of the curve

#11 Niche Consulting – saving money, pr damage control mentioned – it will take much longer than you think to build a brand – allow 9 months for your first client

#12 Education Technology – US still emerging market – great opportunities for hardware and software but again you will need to be remarkable and niche to stand out

#13 Temp Staffing Firms – in theory yes – but in practice, we need to be much closer to recovery to see this industry pick up – long term the trend of senior temp execs will be big in the US like Europe

#14 Government Services – Huge growth stats being thrown off this sector – invest in quality RFP and documentation preparers

#15 Accounting Services – cash flow management driving growth – great opportunity for regional practices to steal market share. The public are very cynical of the big brands

#16 Repair Services – if it’s worth repairing why buy a new one -quality of service will separate the winners from the losers

#17 Self Improvement – historically seen strong growth – pricing of these products and services will be key, need to show remarkable value

#18 Energy - fastest growing sector of the Inc 500 -watch the divergence between investor appetite and entrepreneurial passion, bootstrap for as long as you can

Good luck!


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About the Author

Smith has been creating remarkable businesses since the early 80s with Thomson (now Thomson Reuters), creating Livingstone Guarantee an early leading investment banking boutique as the second employee, building the FTSE 100 Capita Group in the 90s and more recently turning around software businesses in Boston over the last decade. He formed The Portfolio Partnership in 2010 to help CEOs fulfill the potential of their businesses. Ian’s book, Fulfilling the Potential of Your Business, recently won the Small Biz Book Awards for Management. Still competitive, Ian is ranked #1 in the US at 400m on the track for his age.

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