Playbooks Alt

We are not saying there are only 9 ways of building a business

But we are saying that the majority of SMB owners are not increasing the value of their business. Many SMB owners are working hard IN the business but not ON the business. Our insight and experience tells us to really create value you need to look at value creation through the lens of the buyer.

1. Repositioning and Messaging

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Deliverable: We help you define your unique market and build a clear messaging strategy across all your collateral and all your channels. This is where remarkable content is created and smart marketing campaigns are born.
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2. Integrated Sales Process

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Deliverable: We build a new sales process, integrated with your messaging, ensuring an efficient filtering of prospects and a compelling dialogue with decision makers leading to a quantum leap in sales
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3. Product Launches

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Deliverable: We build a new approach to innovation, aligning development teams with marketing, sales and operations teams. This guarantees that the whole company is fit for every product/service launch including the post launch integration into your systems.
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4. Talent Pool

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Deliverable: We help create a new approach to recruitment to capture the best talent when you need it. We reconfigure internal training of existing talent through the creation of an internal University.
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5. Metrics

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Deliverable: We create a set of KPIs both financial and non financial that measure the right stuff. Building on your existing metrics we create an enhanced reporting system that generates clear actions required. We believe in auditing the signals, keeping management agile and alert.
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6. Business Models

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Deliverable: We review, test and evolve better ways of making money. This includes everything from simple trade terms and contract improvements to radical new business models.
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7. Raising Capital

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Deliverable: When and if relevant we execute our blueprint for preparing companies for fund raising including management coaching, business plans, presentation skills and negotiation of commercial terms.
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8. Compliance and Controls

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Deliverable: We create a new enhanced set of light, simple processes to ensure that all compliance, regulatory and control issues are dealt with as a normal part of trading.
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9. Acquisitions

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Deliverable: When and if relevant we execute our Acquisitions Approvals Model guaranteed to find and complete relevant acquisitions at attractive prices. Post acquisition integration is a core skill of our team.
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