1. Change the content of your web site and the platform (if necessary) to tell a simpler story. Ensure you define the market you are trying to monopolize. Bring out your values in that messaging. Candidates love a cause, a purpose. Really talented curious people want to know they are joining a company that makes a difference. Create a powerful Recruitment Page on your web site and make it easy to submit resumes 24/7.
  2. Ideally bring out the story of the founder. Humanize the company. Prove to a stranger that your company is really just a collection of great people and you need more of them!
  3. Choose one or more recruitment agencies wisely and build a personal relationship with the partner in charge of your account. Distribute a strong FAQ (frequently asked questions) document for each vacancy. This will cover common issues by explaining your markets, the competition, your key attributes that allow you to consistently produce great results for your customers, the size of the business, key customers, growth stats, awards. But also for each vacancy explain the importance of the role and how it came about.
  4. For all vacancies build a one page Performance Profile, which articulates the performance levels across all duties covered by the role.
  5. Build a presence for your company on LinkedIn and advertise vacancies to spread the word.
  6. Ensure all senior managers attend networking events in your area regularly to constantly vet the talent in your area. Especially the ones not looking for a job.
  7. Always be building a bench of great people that you keep in touch with whether you have a vacancy or not. You will always have opportunities in the future to bring them in. Keep them in the loop regarding your progress and all your successes.
  8. Formalize your internal training and turn it into a mini curriculum. Publish the courses and summary content as an internal user manual and if possible gradually turn it into your very own university. Let the world know you invest heavily in your staff. This is very attractive to prospective candidates.
  9. Build a strong referral program around staff, advisors, family and friends to encourage your network to bring talent to your attention.
  10. Grab opportunities to speak at local business events, chamber of commerce, entrepreneurial gatherings. Get your brand out there associated with world-class thinking.

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