M&A Success – The Secret Sauce

M&A Success – The Secret Sauce

The WSJ recently published a great summary of the worst deals in history titled, “How Bayer-Monsanto became One of the Worst Corporate Deals – in 12 Charts” (Aug 28, 2019). In April 2015, before the acquisition of Monsanto, Bayer was the most valuable German company...
Deploying Competitive Value Propositions

Deploying Competitive Value Propositions

The role of sales professionals is to sell products. Wrong. The role of sales professionals is to improve the performance of each and every customer (if they can). Once you believe that mindset you need to translate that thinking into action. It’s such a simple...