- Can you name the 20 most popular pieces of content we published in 2012?
- What is the cumulative return on investment % of our 2012 Adwords?
- What are the trend lines over the last 3 years for online form sales inquiries and inbound sales calls?
- What are the 5 highest referral engines regarding traffic to our site?
- What is the acquisition cost of sales leads by marketing channel and the trend lines for all?
You can worry about the answers in a minute but you have to ask the questions first!