1. Can you name the 20 most popular pieces of content we published in 2012?
  2. What is the cumulative return on investment % of our 2012 Adwords?
  3. What are the trend lines over the last 3 years for online form sales inquiries and inbound sales calls?
  4. What are the 5 highest referral engines regarding traffic to our site?
  5. What is the acquisition cost of sales leads by marketing channel and the trend lines for all?
You can worry about the answers in a minute but you have to ask the questions first!