We see it on most websites. Companies are customer-centric, customer-focused, and the narrative states that customer relationships are key. There’s a reason they call it a CRM system! However, do the leadership teams really deliver on their website promises? Last year...
In the world of Business-to-Business (B2B) almost every sales process, business process or strategic plan is built on the premise that we know our customer. Of course it makes sense. The more we understand our customers the better we are placed to serve them. To...