You could be presenting your new budget to your Venture Capitalists, justifying your plan to head office, explaining the jump in profits from last month to this month to your boss – insert your own reason for having to justify a movement in your business. Here is a little trick to use. It’s one table and it will blow your audience away. Simple, effective communication that drives to the heart of why and how – the credibility table. In this example you are explaining why this year’s best estimate of EBITDA of $5m will increase to $9m next year. Never easy.