You can complain about Uber, you can strike, you can lobby your politician, claim unfairness but you are looking in the wrong direction.

The direction you should be looking in is the customer. The question is not, why should Uber be allowed to disrupt my business model? The question is, why do customers love Uber or why do MY customers love Uber?

Dyson, Google, Wikipedia, Amazon Web Services, came along and the incumbents in that industry said, this can’t be happening. It won’t work. It can’t work. It will go away. But they were looking in the wrong direction.

Competition and especially disruptive competition reminds us that understanding the unmet needs of our customers is essential to long-term survival. Looking in the right direction doesn’t guarantee long-term survival but it has a better chance than looking in the wrong direction.