by Ian Smith | Oct 3, 2012 | Product Launch
As we help our clients scale their businesses, the subject of new product launches is never far from our minds. Here are 10 quick rules that have helped beat the odds of a successful product launch: The secret is alignment. I call it the DSMO model. This stands for...
by Ian Smith | Apr 22, 2011 | Product Launch
“Intuit weren’t good at getting new products out to the customer” said newly appointed CEO Brad Smith in Jan 2008. A few years later on the back of a new R&D system (the first in the company’s 27 year history), sales are up and the number...
