As we help our clients scale their businesses, the subject of new product launches is never far from our minds. Here are 10 quick rules that have helped beat the odds of a successful product launch: The secret is alignment. I call it the DSMO model. This stands for...
“Intuit weren’t good at getting new products out to the customer” said newly appointed CEO Brad Smith in Jan 2008. A few years later on the back of a new R&D system (the first in the company’s 27 year history), sales are up and the number...