


Acquiring & Mentoring Curiosity – Building “Why?” Into Your Team
In these days of hyper-change, 24 hour news cycles, sound bites that offer instant gratification, it is important to remain curious, to dig deeper beneath the headlines to reveal the true story. The ability to bring a curious mind every day to your projects is vital...
The Jugular Metric
In every business there is a jugular metric that has unreasonable importance. Some observers believe the stock market hinges on one metric, Mr. Shiller’s CAPE ratio. The ratio CAPE is the cyclically adjusted price-earnings ratio. It’s based on 10 years worth of...
Why One Brand Is All You Need
Building a story around more than one brand is tough. Establishing multiple positions in the minds of prospects is tough. When you stand for something. When you have a cause. When you deliver unique results, or at least remarkable results, you want to call it...