Branding For Buyout

Branding For Buyout

by | Oct 19, 2025 | Branding, Exiting your business

Sometimes you meet a friend through a network event, or a common connection, or though your kids but rarely do you realize you have a new friend through a book! Branding For Buyout by Ted Schlueter nails one of the realities of private company exits – most owners need...
Why One Brand Is All You Need

Why One Brand Is All You Need

by | Sep 28, 2016 | Branding

Building a story around more than one brand is tough. Establishing multiple positions in the minds of prospects is tough. When you stand for something. When you have a cause. When you deliver unique results, or at least remarkable results, you want to call it...