Where do you find great ideas for a daily or weekly blog? Here is a checklist of sources you might find useful. Once you’ve listed your top 50, I would recommend listing them in a simple editorial calendar like this:
Appoint authors for each post and an overall project manager to get them done and published on time.
Checklist
- Previous popular posts revamped
- LinkedIn Groups posing interesting problems
- Issues from customer conversations
- Issues brought up in training sessions
- Industry magazines/on line articles where you have a strong view
- Issues surrounding your product launches or others
- Stories from Case Studies
- How to procure services/products like yours – a buyer’s guide
- Issues relevant to specific sectors, aerospace, automotive, recruitment, professional services etc
- Brainstorm with your team – perhaps themed around issues you might worry about if you were a customer
- A view on breaking industry news
- Trends that concern you
- Survey results that you find interesting
- Guest blog posts using industry thought leaders
- Interviews discussing an issue dear to your readers heart
- A negative trend in your industry and a possible solution
- The dangers of a specific solution
- 10 things to look out for when conducting a ……..
- Break your solution down into process stages and describe best practice in each stage of the process – several blog topics
- Cost saving tips are always popular
- How to work out your ROI on an investment
- The issues you need to consider to guarantee results
- Guidance on how to maximize the efficiency of your team using our product
- The dangers of overseas trading
- Industry myths
- The real cost of implementing a solution
- A checklist for minimizing risk
- Relevant books you’ve read and your take
- Stating industry problems and without showing exactly how to solve them – showing the way forward
- Showing the significance of events, legislation changes, acquisitions etc for your industry
Preferably blog posts should be 400 to 500 words long but they can be as short as 200 words.
Thoughts are always welcome below. Write to Ian.Smith@portfoliopartnership.com