by Ian Smith | Oct 29, 2012 | Social Media, Social Media - Staff policy
The WSJ published a report yesterday covering many aspects of social media and employees. So what is your policy on social media? Are your employees clear? Your employees are now publishers, authors, bloggers, sharers, mavens, so how do you control the epidemic...
by Ian Smith | Mar 1, 2012 | Social Media
Where do you find great ideas for a daily or weekly blog? Here is a checklist of sources you might find useful. Once you’ve listed your top 50, I would recommend listing them in a simple editorial calendar like this: Appoint authors for each post and an overall...
by Ian Smith | Feb 14, 2012 | Social Media
Let’s be practical. Do you have time to get involved in social media? Because it does take time. The good news from first hand practical experience is that by allocating about 2 hours per week including 10 min per day you can build a very productive presence in...
by Ian Smith | Feb 19, 2010 | Management Help, Social Media, Strategy
So what is so different about 2010 compared with say 2006. In this low growth economy, what new tactics are getting traction? In the next few blog postings I’ll explore some differences I’ve observed and some possible solutions that might work for you....
by Ian Smith | Jun 25, 2009 | Social Media
There were so many great tips and tricks given out at yesterday’s MITX event I felt the need to blog about my take from the session. Panellist details are here:Web Sites/Tips mentioned:Slideshare.com – open an account and start sharing, get your words...