Sales & Marketing – Are They Connected?
We all see the need for a marketing department. We all see the need for a sales team. And of course we see the need for sales targets. Then we fail to do something really simple. We fail to align and connect all 3 together thus producing disappointing results. The...
Playbook #2: Marketing
Last week I blogged about our Playbook #1 – Positioning. This week we flow seamlessly into Playbook #2 Marketing. Let’s assume you are comfortable with your positioning. You have created a compelling story but now you have to bring the message to market and create...
How to Get Traction from Your Story
So you have successfully repositioned your business. You have created a compelling story but how do you bring the message to market, or as we call it in the business world – marketing! Slowly but surely most management teams are waking up to the fact that interruption...How To Reposition Your Company To Make Money
“Know-how is what separates leaders who perform – who deliver results – from those who don’t” Ram Charan. Downtimes are a great opportunity to reposition your business….To ask yourself – what business am I in? When trading is...
How do you end the war between Sales & Marketing?
We have all heard the rhetoric. If these marketing guys had a target on their backs they would understand what pressure was really like! The sales team are just lazy. They never follow up on our sales leads (goal dust). Or if they do it’s 2 weeks later when the...Operational Excellence For Exits
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