by Ian Smith | Jul 12, 2012 | Marketing, Marketing & Selling Professional Services
Last week I blogged about our Playbook #1 – Positioning. This week we flow seamlessly into Playbook #2 Marketing. Let’s assume you are comfortable with your positioning. You have created a compelling story but now you have to bring the message to market and create...
by Ian Smith | Apr 1, 2011 | Marketing & Selling Professional Services
Lawyers, accountants, system integrators, SEO consultants, architects,web developers, artists, fund managers we are all marketing and selling these days. But when you are selling a person’s expertise, when the person is the product – what changes? Some...
