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Playbook #2: Marketing

Playbook #2: Marketing

by Ian Smith | Jul 12, 2012 | Marketing, Marketing & Selling Professional Services

Last week I blogged about our Playbook #1 – Positioning. This week we flow seamlessly into Playbook #2 Marketing. Let’s assume you are comfortable with your positioning. You have created a compelling story but now you have to bring the message to market and create...
How to Market & Sell Professional Services

How to Market & Sell Professional Services

by Ian Smith | Apr 1, 2011 | Marketing & Selling Professional Services

Lawyers, accountants, system integrators, SEO consultants, architects,web developers, artists, fund managers we are all marketing and selling these days. But when you are selling a person’s expertise, when the person is the product – what changes? Some...

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