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How to Get Traction from Your Story

How to Get Traction from Your Story

by Ian Smith | Jun 22, 2011 | Communication, Compelling Stories, Marketing

So you have successfully repositioned your business. You have created a compelling story but how do you bring the message to market, or as we call it in the business world – marketing! Slowly but surely most management teams are waking up to the fact that interruption...

How To Reposition Your Company To Make Money

by Ian Smith | Jun 17, 2011 | Building Business Value, Compelling Stories, Marketing

“Know-how is what separates leaders who perform – who deliver results – from those who don’t” Ram Charan. Downtimes are a great opportunity to reposition your business….To ask yourself – what business am I in? When trading is...

The Magic Years – Revisited

by Ian Smith | Jun 10, 2011 | Building Business Value, Compelling Stories, Strategy

Back in January, I introduced you to the concept of The Magic Years. A period of time when you can really build value in your company. A period of time when your objective is to define and dominate your space. The timing of the Magic Years is decided by you and your...

The Surprising Value of Being the Best in the World

by Ian Smith | Apr 15, 2011 | Being the Best, Compelling Stories, Exiting your business, Management Help, Repositioning

“Our culture celebrates superstars. We reward the product or the song or the organization or the employee that is number one. The rewards are heavily skewed , so much so that it’s typical for #1 to get ten times the benefit of #10, and a hundred times the...

New Strategies You Need to Embrace

by Ian Smith | Feb 25, 2011 | Compelling Stories, Operational Tips, Repositioning, Strategy

As a leader within an SMB or a large public group, reading the latest WSJ or books  from Seth, Bill Taylor, Hugh MacLeod, Jason Fried & David Heinemeier Hansson, you might believe the world has changed forever. Add crazy valuations like $60Bn for a social network...

Dad, What Do You Do at Work?

by Ian Smith | Dec 24, 2010 | Compelling Stories, Maximize exit proceeds, Positioning drives growth, Repositioning

Confusion This post was inspired by the recent WSJ article of the same name. Of course it’s a question we are constantly asked.  In fact it is a deceptively important question that extracts some pretty weak answers. Ask a panel of CEOs at a conference to...
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  • Early Thoughts on AI in M&A

    Early Thoughts on AI in M&A

    June 1, 2023
    Artificial Intelligence is developing at a crazy fast pace with thousands of tools being developed to capitalize on the technology. …Read More »
  • Operational Actions that Transform Value – Time Required 2 years

    Operational Actions that Transform Value – Time Required 2 years

    May 25, 2023
    It’s very tempting to compare the buying and selling of houses with businesses. Be careful. For example, buying another business …Read More »
  • How To Scale 98% of US Companies

    How To Scale 98% of US Companies

    May 18, 2023
    Hard to believe but 98% of US companies employ less than 100 people. Take a look at the table below …Read More »

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