by Ian Smith | Jun 22, 2011 | Communication, Compelling Stories, Marketing
So you have successfully repositioned your business. You have created a compelling story but how do you bring the message to market, or as we call it in the business world – marketing! Slowly but surely most management teams are waking up to the fact that interruption...
by Ian Smith | Jun 17, 2011 | Building Business Value, Compelling Stories, Marketing
“Know-how is what separates leaders who perform – who deliver results – from those who don’t” Ram Charan. Downtimes are a great opportunity to reposition your business….To ask yourself – what business am I in? When trading is...
by Ian Smith | Jun 10, 2011 | Building Business Value, Compelling Stories, Strategy
Back in January, I introduced you to the concept of The Magic Years. A period of time when you can really build value in your company. A period of time when your objective is to define and dominate your space. The timing of the Magic Years is decided by you and your...
by Ian Smith | Apr 15, 2011 | Being the Best, Compelling Stories, Exiting your business, Management Help, Repositioning
“Our culture celebrates superstars. We reward the product or the song or the organization or the employee that is number one. The rewards are heavily skewed , so much so that it’s typical for #1 to get ten times the benefit of #10, and a hundred times the...
by Ian Smith | Feb 25, 2011 | Compelling Stories, Operational Tips, Repositioning, Strategy
As a leader within an SMB or a large public group, reading the latest WSJ or books from Seth, Bill Taylor, Hugh MacLeod, Jason Fried & David Heinemeier Hansson, you might believe the world has changed forever. Add crazy valuations like $60Bn for a social network...
by Ian Smith | Dec 24, 2010 | Compelling Stories, Maximize exit proceeds, Positioning drives growth, Repositioning
Confusion This post was inspired by the recent WSJ article of the same name. Of course it’s a question we are constantly asked. In fact it is a deceptively important question that extracts some pretty weak answers. Ask a panel of CEOs at a conference to...
