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Positioning – Can we learn from Barnes & Noble?

Positioning – Can we learn from Barnes & Noble?

by Ian Smith | Sep 2, 2011 | Positioning drives growth

In March this year Time published a smart article called – E-Books: Why Barnes & Noble Avoided Borders’ Fate by Josh Sanburn. With the announcement of Barnes & Nobles’ (B&N) latest results for Q1 ending July showing the Nook business soaring 140%...

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