Positioning is Your Most Urgent Issue
You will never drive sales at the maximum velocity until you define who you are. You will never attract the best candidates until you define who you are. You will fail to write compelling marketing content until you define who you are. I could go on but you get the...
Playbook #1 – Positioning
Last week I published The Saleability Test describing the 15 key drivers that drives a buyer’s thinking. The key issues that determine just how saleable your business might be. Well assuming you want to improve your score I’ve reconciled those 15 key...
Positioning – Can we learn from Barnes & Noble?
In March this year Time published a smart article called – E-Books: Why Barnes & Noble Avoided Borders’ Fate by Josh Sanburn. With the announcement of Barnes & Nobles’ (B&N) latest results for Q1 ending July showing the Nook business soaring 140%...
Private Companies & the Conglomerate Discount
Global divestments hit a record 50% of all M&A deals this year as large public companies rushed to tidy up their portfolios and focus on their core businesses. Many businesses including Ebay, Fortune Brands, Thermo Fisher Scientific, Sara Lee, ITT and Marathon Oil...Dad, What Do You Do at Work?
Confusion This post was inspired by the recent WSJ article of the same name. Of course it’s a question we are constantly asked. In fact it is a deceptively important question that extracts some pretty weak answers. Ask a panel of CEOs at a conference to...Acquisition Support Services
Acquirers Need a Playbook
Valuation Gaps & How To Close Them
Our Books
