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Scaling Up – Repositioning First, People Second – A Tool To Transform
I’ve just purchased Verne Harnish’s 2014 book, “Scaling Up, How a Few Companies Make It…and Why the Rest Don’t.” This is a follow up to the very successful “Mastering the Rockefeller Habits.” I’ve just started the book and it looks good but I’m already disappointed....Positioning is Your Most Urgent Issue
You will never drive sales at the maximum velocity until you define who you are. You will never attract the best candidates until you define who you are. You will fail to write compelling marketing content until you define who you are. I could go on but you get the...
Playbook #1 – Positioning
Last week I published The Saleability Test describing the 15 key drivers that drives a buyer’s thinking. The key issues that determine just how saleable your business might be. Well assuming you want to improve your score I’ve reconciled those 15 key...
Positioning – Can we learn from Barnes & Noble?
In March this year Time published a smart article called – E-Books: Why Barnes & Noble Avoided Borders’ Fate by Josh Sanburn. With the announcement of Barnes & Nobles’ (B&N) latest results for Q1 ending July showing the Nook business soaring 140%...