Marketing | The Portfolio Partnership

Why Terrible Storytelling is Ruining Your Business

by Ian Smith | Jul 8, 2015 | Entrepreneurship, Marketing, Repositioning

Marketing is about telling your story. Sales is about allowing the prospect to tell their story. Storytelling is the key to success. Pick a random selection of 12 web sites and try to understand the story they are telling. What does their brand stand for? What do they...

How To Reposition Your Company To Make Money

by Ian Smith | Jun 17, 2011 | Building Business Value, Compelling Stories, Marketing

“Know-how is what separates leaders who perform – who deliver results – from those who don’t” Ram Charan. Downtimes are a great opportunity to reposition your business….To ask yourself – what business am I in? When trading is...