Storytelling | The Portfolio Partnership

Why Terrible Storytelling is Ruining Your Business

by Ian Smith | Jul 8, 2015 | Entrepreneurship, Marketing, Repositioning

Marketing is about telling your story. Sales is about allowing the prospect to tell their story. Storytelling is the key to success. Pick a random selection of 12 web sites and try to understand the story they are telling. What does their brand stand for? What do they...

Storytelling: The Art of Moving People

by Ian Smith | Apr 30, 2013 | Marketing

I attended a very interesting discussion group last week on Storytelling organized by the American Marketing Association. Expert panel included: Doug Lipton of Story Dynamics – seriously experienced coach to multinationals on the subject. Steve Kolander of Small Army...