by Ian Smith | Dec 17, 2018 | Sales Tips
Marketing teams have the skills and knowledge to add great value to their sales teams but often don’t. Whether a sales role is business development, focused on opening up markets, or myopically trained on a few strategic accounts, there is great insight to be...
by Ian Smith | Sep 2, 2014 | Sales Management
You know it has to be easier going back to the well! Cold calling strangers, even ones that should have the right problem you can solve, is tough. So why don’t more companies have a measured, tactical approach to “farming” their existing...
