Most entrepreneurs run their business like an upside down pyramid:
As they get bored with one activity they diversify into another activity before they have scratched the surface on the first activity.
Their idea of strategy is represented by a long flat line of failed attempts to execute – a lack of perspiration, a lack of grit.
They believe execution is basically a series of attempts to sell more by deploying a set of simple ads of various sorts followed by a barrage of uninformed cold calls.
Execution starts to look and feel very binary almost down to one or two moves, represented by the point of a pyramid.
A normal pyramid representing how successful businesses are run has a focus and a point representing a specific positioning with the rest of the pyramid representing all the resources of the company, aligned and supportive of the strategy.
To be remarkable instead of invisible takes guts but it’s safer!
You can build a remarkable business when resources are aligned and supporting a great cause. That’s one cause.
On the other hand you can have fun exploring tons of ideas and hope the pyramid doesn’t fall over!