We all know how important a good question is. The incisive interrogation of Richard Nixon by David Frost. Ronald Regan’s question for the nation prior to voting in 1980 – Are you better off than you were four years ago? Questions define you. Great...
It seems so obvious why wouldn’t you have done it already? Well, rolling out a services business on the back of your product business requires careful consideration. I’ve done it several times and I’m currently helping a client execute the...
It sounds plausible. You focus your marketing story on outcomes you deliver for companies. Your sales team’s chatter is all about how they can improve prospect company X. They’ve improved similar companies. It’s a slam-dunk! Certainly focusing on...
Raising venture capital immediately transforms your balance sheet into a platform for scaling. Of course failure is still a high probability. Especially if you execute the wrong things. But that immediate injection of capital allows management to roll out their...
In the month of October we’ve been holding some very intensive CEO workshops. Before we address these audiences we look at their web sites. This post is about that review. It wasn’t pretty. To transform your vision into a remarkable business you need to...