Successful Sales Processes Understand Procurement
At TPP we’ve embedded world-class sales processes in dozens of businesses. I’ve covered the details of that process in previous posts. The process is based on Jeff Thull’s books and process. But the success of that process depends on a deep understanding...
Increasing the Market Share of Your Customer’s Spend
Over the years there is strong evidence to suggest that increasing market share drives higher profit margins. Certainly, if increased market share translates to higher sales one would hope that would lead to potentially higher margins. However, a much more pertinent...
Investing in a CRM System Will Fail
Investing in a CRM System will fail unless you teach your sales team a system for communicating with your prospects and customers. The system is really quite simple and it falls into three distinct buckets. 3 Big Buckets Product and Service Knowledge Customer, Markets...
Prospects are People not Companies – B2B Selling
The most precious commodity a sales professional enjoys is time! Where you choose to spend that time is the difference between success and failure. Your sales process (I use Prime – Diagnostic Questions) should demand that you understand the value proposition you...
Cross-Selling – Execution Tips & Objections
You’ve just acquired another business and you want to create some synergies, by selling the newly acquired company’s products through your other subsidiaries. So how do you do it? This is a classic cross-selling problem. Or you may have launched a new consulting...Operational Excellence For Exits
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