by Ian Smith | Feb 26, 2013 | Marketing, Sales Tips, Selling
Marketing The first part of my assertion is pretty obvious but worth stating. Marketing today, more than ever, is about story telling. Great content tells a story about the challenges you solve and the results you achieve. This is key because it not only attracts...
by Ian Smith | Jan 6, 2013 | Leadership, Marketing, Strategy
The Tipping Point by Malcolm Gladwell tried to explain why events, stories, issues go viral. Why they spread. And his explanations are as important today as they were when he first published in 2000. There is so much in this book to inspire entrepreneurs to think...
by Ian Smith | Jun 17, 2011 | Building Business Value, Compelling Stories, Marketing
“Know-how is what separates leaders who perform – who deliver results – from those who don’t” Ram Charan. Downtimes are a great opportunity to reposition your business….To ask yourself – what business am I in? When trading is...
by Ian Smith | Jun 10, 2011 | Building Business Value, Compelling Stories, Strategy
Back in January, I introduced you to the concept of The Magic Years. A period of time when you can really build value in your company. A period of time when your objective is to define and dominate your space. The timing of the Magic Years is decided by you and your...
by Ian Smith | Apr 15, 2011 | Being the Best, Compelling Stories, Exiting your business, Management Help, Repositioning
“Our culture celebrates superstars. We reward the product or the song or the organization or the employee that is number one. The rewards are heavily skewed , so much so that it’s typical for #1 to get ten times the benefit of #10, and a hundred times the...
