Web Sites | The Portfolio Partnership

Why Terrible Storytelling is Ruining Your Business

by Ian Smith | Jul 8, 2015 | Entrepreneurship, Marketing, Repositioning

Marketing is about telling your story. Sales is about allowing the prospect to tell their story. Storytelling is the key to success. Pick a random selection of 12 web sites and try to understand the story they are telling. What does their brand stand for? What do they...

CEOs – Read This Then Look at Your Web Site

by Ian Smith | Oct 17, 2013 | CEO, Leadership, Marketing

In the month of October we’ve been holding some very intensive CEO workshops. Before we address these audiences we look at their web sites. This post is about that review. It wasn’t pretty. To transform your vision into a remarkable business you need to...