How To Scale 98% of US Companies

How To Scale 98% of US Companies

by | May 18, 2023 | Scaling

Hard to believe but 98% of US companies employ less than 100 people. Take a look at the table below created from the latest US Census data. The green cells represent the companies employing 99 people or less or 98.1% of US companies, 6 million out of 6.1 million (who...
How To Scale 98% of US Companies

How To Scale 98% of US Companies

by | May 27, 2019 | Scaling

Hard to believe but 98% of US companies employ less than 99 people. To scale these companies (and of course the other 2%), the simple formula that most entrepreneurs seem to ignore is quite simple. Define your Positioning that you wish to dominate in the prospects...

Positioning is Your Most Urgent Issue

by | Nov 10, 2012 | Positioning drives growth

You will never drive sales at the maximum velocity until you define who you are. You will never attract the best candidates until you define who you are. You will fail to write compelling marketing content until you define who you are. I could go on but you get the...
Playbook #1 – Positioning

Playbook #1 – Positioning

by | Jul 5, 2012 | Positioning drives growth

Last week I published The Saleability Test describing the 15 key drivers that drives a buyer’s thinking. The key issues that determine just how saleable your business might be. Well assuming you want to improve your score I’ve reconciled those 15 key...