by Ian Smith | May 27, 2019 | Scaling
Hard to believe but 98% of US companies employ less than 99 people. To scale these companies (and of course the other 2%), the simple formula that most entrepreneurs seem to ignore is quite simple. Define your Positioning that you wish to dominate in the prospects...
by Ian Smith | Nov 10, 2012 | Positioning drives growth
You will never drive sales at the maximum velocity until you define who you are. You will never attract the best candidates until you define who you are. You will fail to write compelling marketing content until you define who you are. I could go on but you get the...
by Ian Smith | Jul 5, 2012 | Positioning drives growth
Last week I published The Saleability Test describing the 15 key drivers that drives a buyer’s thinking. The key issues that determine just how saleable your business might be. Well assuming you want to improve your score I’ve reconciled those 15 key...
by Ian Smith | Sep 2, 2011 | Positioning drives growth
In March this year Time published a smart article called – E-Books: Why Barnes & Noble Avoided Borders’ Fate by Josh Sanburn. With the announcement of Barnes & Nobles’ (B&N) latest results for Q1 ending July showing the Nook business soaring 140%...
by Ian Smith | Jun 17, 2011 | Building Business Value, Compelling Stories, Marketing
“Know-how is what separates leaders who perform – who deliver results – from those who don’t” Ram Charan. Downtimes are a great opportunity to reposition your business….To ask yourself – what business am I in? When trading is...
