As a sell side Investment Banker (I was one for 15 years in London) you will probably specialize in certain sectors after being a generalist. Over time you might have done five or six semiconductor supply chain deals or sold 10 recruitment businesses but to be...
In 2001 Matt Dixon and Brent Adamson authored the best-selling book, “The Challenger Sale”. This time Matt has teamed up with Ted McKenna to publish the remarkable book “The Jolt Effect.” We are all in sales! From single entrepreneurs to multi-nationals. Closing deals...
12 Key Steps What is the prospect trying to achieve? – Deployment of skilled diagnostic questions Probably require the prospect and/or the Sales Professional doing some homework after initial conversation What objectives are non negotiable? What has happened in the...
The new rules for sales success are the new ABC of Attunement, Buoyancy and Clarity. In this second post in the series I review Daniel Pink’s rules on Buoyancy. He breaks down his thoughts into: Positivity ratios, self-questioning negativity, measure rejection,...
When I devoured Daniel Pink’s new book, To Sell is Human, in February on vacation in Puerto Rico I tweeted that I was buying it for all my clients! Firstly because it was a great book, secondly it articulated the new rules of sales and finally it supported my...