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Why Terrible Storytelling is Ruining Your Business

Why Terrible Storytelling is Ruining Your Business

by Ian Smith | Jul 8, 2015 | Entrepreneurship, Marketing, Repositioning

Marketing is about telling your story. Sales is about allowing the prospect to tell their story. Storytelling is the key to success. Pick a random selection of 12 web sites and try to understand the story they are telling. What does their brand stand for? What do they...

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  • Why Do Acquisitions Fail? Part 5 – Due Diligence & Legal Agreements
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  • Why Do Acquisitions Fail? Part 5 – Due Diligence & Legal Agreements

    Why Do Acquisitions Fail? Part 5 – Due Diligence & Legal Agreements

    March 23, 2023
    In the penultimate post of this series, we focus on Phase 5 of our Acquisition Process – Due Diligence & …Read More »
  • Why Do Acquisitions Fail? Part 4 – Price Negotiation & Deal Structure

    Why Do Acquisitions Fail? Part 4 – Price Negotiation & Deal Structure

    March 16, 2023
    The success of an acquisition is rarely down to the price you pay according to the research. First the research: …Read More »
  • Why Do Acquisitions Fail? Part 3 Target Assessment

    Why Do Acquisitions Fail? Part 3 Target Assessment

    March 9, 2023
    This 6-part blog series is based on our Acquisitions Approval Model. This week we examine the crucial stage of getting …Read More »

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