The Benefits of Simplification

The Benefits of Simplification

We all admire a leader who can simplify a complex problem into an understandable, simple, explanation of the essential elements. We are motivated by the leader who can set out a clear, concise solution to a complex problem. Ultimately, in the best companies this leads...
Do You Know Your Customer?

Do You Know Your Customer?

In the world of Business-to-Business (B2B) almost every sales process, business process or strategic plan is built on the premise that we know our customer. Of course it makes sense. The more we understand our customers the better we are placed to serve them. To...