Understanding the Drivers Behind the Next 5 Years
As I travel I read. Sadly I read far too many business books! Still the good news I get to share some special books that helped shape my views of how businesses can and should scale. These books will materially improve your understanding of the drivers that will shape...The Wall of Money & The Scaling Opportunity
Source youreconomy.com In 2012 the venture capital industry invested $26Bn in the US market, in 3698 firms at an average investment of $7m (NVCA). These were directed at start up companies. Approximately 40% of these firms will fail so it’s not an investment...Marketing is Your Story while Sales is Your Prospect’s Story
Marketing The first part of my assertion is pretty obvious but worth stating. Marketing today, more than ever, is about story telling. Great content tells a story about the challenges you solve and the results you achieve. This is key because it not only attracts...CEOs – Do You Really Have An ExecutionTeam?
If you only employ people that do what you tell them they will fail to execute. As CEO you need to see a little piece of yourself in them. They need to solve problems on the ground, to get stuff done. The solutions that will be needed will require curiosity, grit,...
Remarkable Content Marketing – Some Little Secrets
I stumbled across some great advice last week I feel compelled to share from Velocity Partners, a UK based marketing agency. I’ve added my 2 cents to reconcile with my recent experience over the last 12 years as a Brit based in Boston, MA scaling businesses. Six...How to Justify CAPEX using my ROI Calculator
We all need to justify spending money. Whether it’s $1000 or $1m. It doesn’t matter whether the expenditure is in the budget or not in the budget. Trust me, what drives the spending of money is the efficiency of capital. The Return on Investment. The ROI...