Storytelling: The Art of Moving People
I attended a very interesting discussion group last week on Storytelling organized by the American Marketing Association. Expert panel included: Doug Lipton of Story Dynamics – seriously experienced coach to multinationals on the subject. Steve Kolander of Small Army...
IBM’s Rometty Gets Blunt With Workers
The WSJ headline article screamed off the page. IBM results had disappointed. The shares dropped 8%, that’s $19billion in real money! The main reason sighted for the disappointment – sales staff had failed to close a number of valuable software and hardware deals. It...Cross Selling Across Product Lines
As you scale your business one of the challenges you face is to leverage the trust you develop with each customer, to sell him more products and services that he needs. It’s clearly much easier and cheaper to sell more products to existing customers than find...Scaling Your Business – Using NAICS codes
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. As you...Operational Excellence For Exits
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