To Sell Is Human- Outstanding New Book – Daniel H. Pink
Selling in all its dimensions has changed more in the last ten years that it did over the previous hundred. Most of what we think we understand about selling is constructed atop a foundation of assumptions that has crumbled. Daniel H. Pink. Oh so true. I’d like...Understanding the Drivers Behind the Next 5 Years
As I travel I read. Sadly I read far too many business books! Still the good news I get to share some special books that helped shape my views of how businesses can and should scale. These books will materially improve your understanding of the drivers that will shape...The Wall of Money & The Scaling Opportunity
Source youreconomy.com In 2012 the venture capital industry invested $26Bn in the US market, in 3698 firms at an average investment of $7m (NVCA). These were directed at start up companies. Approximately 40% of these firms will fail so it’s not an investment...Marketing is Your Story while Sales is Your Prospect’s Story
Marketing The first part of my assertion is pretty obvious but worth stating. Marketing today, more than ever, is about story telling. Great content tells a story about the challenges you solve and the results you achieve. This is key because it not only attracts...Operational Excellence For Exits
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