How Do You Decide Which Businesses (or Products) Are Core?

How Do You Decide Which Businesses (or Products) Are Core?

I’m always reading a business book whether I’m traveling or not. It’s been out for a few years now, but I’m enjoying Essentialism – The Disciplined Pursuit of Less by Greg McKeown. It sets out a strong case for believing “Less is More”. I’m not reviewing the book...
The Benefits of Simplification

The Benefits of Simplification

We all admire a leader who can simplify a complex problem into an understandable, simple, explanation of the essential elements. We are motivated by the leader who can set out a clear, concise solution to a complex problem. Ultimately, in the best companies this leads...
Do You Know Your Customer?

Do You Know Your Customer?

In the world of Business-to-Business (B2B) almost every sales process, business process or strategic plan is built on the premise that we know our customer. Of course it makes sense. The more we understand our customers the better we are placed to serve them. To...
How to Present Ideas that Change Minds

How to Present Ideas that Change Minds

In business and in life in general, the ability to move people to your point of view is a rare skill. I’m talking about setting out a better way forward that you passionately believe in, that cuts through bias with impeccable logic but addresses the emotion on...